"A family located in North London is looking for an extraordinary and skilled educator to guide their most junior child on his initial journey to growing into an English gentleman."
Looking at this post, you might naturally skip the term "beginning" as just figurative language.
Yet, it could be the most significant part of this unusual job advert, as it attempts to find a mentor for a one-year-old.
Many of applications have since been sent in since the anonymous family published their call for the £180,000 per year tutor, who needs to be "someone very special".
Over the last few weeks, the listing has received interest across the media, with many asking why?
Innovative Idea
The CEO, CEO and founder of Tutors International, which is helping the family in their hunt, explained that notwithstanding initial doubt, he considered the plan "far sighted", and "progressive".
When he met the family, he mentioned they recognized the unconventional character of their request, and how early in age their son is.
However, they clarified that they "didn't want to wait any longer" to hire a tutor, as they had held off until their elder sibling was five, and by that point "cultural bias had by then become established".
But what did the family indicate by "cultural leaning"?
It's "comprehensive", he answered. "The manner you eat, how you speak".
He explained the older sibling had adopted "extremely delicate, body language" from the family, and had assumed their cultural habits. The family told Adam they hoped to prevent this pattern to recur with their infant.
The strategy: To bring in a UK tutor, who must speak with Received Pronunciation, to guide the baby right from the beginning.
Subtle Influence
"A lot of the learning at the outset here is rather acquired indirectly," explained the CEO.
It's by means of this osmosis that the family are aiming the child will pick up the English characteristics they wish to cultivate.
Adam noted the tutor must be someone who studied at "the appropriate educational institutions – the same kinds of schools as the family aspire to send their son to".
"The educator simply needs to be the right kind of person, they'll be carrying out things they may not realize they're doing, effortlessly," he added.
Money No Object
The family informed the expert the chosen tutor should preferably also have knowledge of or enthusiasm in equestrian activities, alpine skiing, creative fields and musical activities so as to inspire the child in a wide range of interests.
Furthermore though, he stated the family desired the tutor to enrol the child on a variety of courses so the child would be "equestrian training and picking up an tool by the time they are around three years old".
In the family's minds, helping their son become a "British gentleman" will lead to success and open doors.
"For all the pros and cons of that, because it's certainly a social class indicator," he comments.
But, despite all this tutelage in "UK identity", would the child adopt so-called cultural bias from the international family he is raised by anyway?
"Yes", said the CEO. "The family realize this could fail, but they've merely embraced the perspective of, 'let's give it a go and let's go as soon as we can', because the price of it is not a concern," he explained.
Impractical
Several in the tutoring industry who share similar concerns.
Peter Cui, CEO and founder of a tutoring service, who supplies individual instructors, commented that "the journey of adopting dual cultures, or actually, discovering oneself, is something that must be lived into, not manufactured."
He noted that he had relocated from Asia to the Britain at the time of 7 years old, and had been brought up experiencing and embodying two backgrounds. He continued to learn at a prestigious UK institution.
"The concept that one individual can function as a embodiment of English culture, a person who can in some way transplant the qualities of a English gentleman onto a 12-month-old child, seems to me idealistic and unrealistic," he stated.
"From my perspective, employing a typically British tutor from early childhood will not instantly produce the result they hope for.
"I did not have such a tutor, and nevertheless I have been lucky enough to live several of the opportunities they desire for their son."
He added: "The fact is, personal identity should not be dictated from the outside; it must be chosen, and it must come from within."
Purchasing UK Culture
Of course, English culture is something Adam believes can be taught – and marketed.
"I believe the reality that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating
